THE WINE MUSEUM
OPENING SPRING 2025
THE WINE MUSEUM
The Enoteca Italiana Siena displays, in the historical spaces of the Fortezza Medicea, technical data sheets and showcases to best illustrate the vast Italian wine heritage to visitors.
The selection of wines at the Permanent Exhibition is renewed every year through the work of a commission of experts, which constantly updates the products according to quality criteria and market trends. A vivid and coherent cross section into the world of Italian wines.
THE COMMISSION
Cristiano Cini (President AIS Toscana)
AIS Sommelier, of which he is now President Tuscany. In 2016 he founded the WINE TV channel.
Aldo Fiordelli (Senior Editor James Suckling)
Journalist and wine critic, Senior Editor for James Suckling
Andrea Frassineti (Onav Siena Delegate)
Doctor of Forestry and connoisseur of biodiversity and ecosystems. He is an ONAV master taster and participates in the ONAV National Council, where he is the Siena delegate.
Davide Gangi (President Vinoway)
Founder of Vinoway, a reference publication in the Italian wine and food sector, to which the Vinoway Academy is connected in more recent times.
Chiara Giannotti (Influencer, founder of Vino.tv)
In 2015, she founded Vino.tv, a revolutionary blog for the sector. A professional taster for sector publications, she edits columns on TV and radio stations.
Gabriele Gorelli (Master of Wine 2021)
In 2021, he became the first Italian Master of Wine. He collaborates on many projects, including KH Wines, of which he is co-founder.
Massimo Lanza (Gambero Rosso)
Reference journalist for the Gambero Rosso magazine since 1995 for Montalcino, Franciacorta, Calabria and Sicily.
Alessandro Rossi (National Category Manager Wine of Partesa)
Wine Manager of Partesa, the largest wine distribution in Italy. He participated in the Brussels world competition and founded two channels: Fulgor Wine Theatre and Deep Red Stories.
Carlotta Salvini (Fisar; Influencer)
In 2019 she was awarded the title of Fisar Best Sommelier of the Year. Today influencer and head of the marketing office of the Consorzio del vino Brunello di Montalcino.
Eros Teboni (Best Sommelier of the World 2018)
In 2018 he won the WSA (Word Sommelier Association) title of Best Sommelier of the World. In 2021 Vinoway title of Best Sommelier of Italy.
Stefania Vinciguerra (Editor-in-chief DoctorWine)
Professional journalist specialising in food and wine, Daniele Cernelli’s right-hand man for the important DoctorWine magazine, of which she is editor-in-chief.
Jacopo Vagaggini (Best Young Italian Oenologist 2023)
An oenologist from Siena with important experience abroad, he won the Best Young Italian Oenologist 2023 award. He is the head of the Enoteca Italiana Siena tasting commission
OPENING SPRING 2025
THE EXHIBITION AND THE MUSEUM
Discover the history of Italian wine and choose your personal tasting experience
The Quality Pyramid and the Denominations of Origin system
1963
1963 The Denominations of Controlled Origin (D.O.C) and Denominations of Controlled and Guaranteed Origin (D.O.C.G) system was born with the implementation of the first decree (DPR 930/1963) that codified and protected wines on the basis of their main organoleptic characteristics.
Vernaccia di San Gimignano was the first wine whose production was regulated to obtain the D.O.C., followed by other awards.
In the 80s’ there was the attribution of the first D.O.C.G, among which Brunello di Montalcino, Vino Nobile di Montepulciano and Barolo, which had already obtained the D.O.C in 1966.
1992
It is necessary to make changes to Law 930, introducing Typical Geographical Indications. The new law, 1964 of February 10, 1992 in addition to introducing the I.G.T, brings the novelty of a classification according to the criterion of “quality pyramid” with a subdivision of wines into three major categories.
D.O.C.G:, D.O.C. and I.G.T become the three main levels to which are added the generic “table wines” placed at the base of the pyramid itself, in contrast to the D.O.C.G. wines placed on the highest summit
2008
The European Community introduces some innovations regarding marketing (Reg479/2008). The reform project aims at simplify, creating two categories with geographical indication (Protected Designation of Origin and Protected Geographical Indication), more synthetically D.O.P and I.G.P and wines without Geographical Indication.
However, the Italian State has allowed and continues to allow the use of D.O.C.G, D.O.C and I.G.T that may appear on the label together with P.D.O. or P.G.I or alone.
Currently in Italy there are 341 DOC 119 IGT AND 78 DOCG.
2016
Law no. 238 of 12 December 2016 – “Testo Unico della vite e del vino“
This is a reorganisation of the wine regulations, but at the same time there are some fundamental innovations such as Article 1 in which it is stated that the Italian Republic safeguards wine and the vine as the cultural, gastronomic and landscape environmental heritage of Italy or in Article 6 in which there is the recognition of native Italian vine defined as the vine belonging to the species Vitis vinifera of exclusively Italian origin present in geographically delimited areas and whose use on the label is reserved for DOCG, DOC and IGT wines.