THE WINE MUSEUM
OPENING SPRING 2025
THE WINE MUSEUM
The Enoteca Italiana Siena displays, in the historical spaces of the Fortezza Medicea, technical data sheets and showcases to best illustrate the vast Italian wine heritage to visitors.
The selection of wines at the Permanent Exhibition is renewed every year through the work of a commission of experts, which constantly updates the products according to quality criteria and market trends. A vivid and coherent cross section into the world of Italian wines.
THE EXHIBITION AND THE MUSEUM
Discover the history of Italian wine and choose your personal tasting experience
The Quality Pyramid and the Denominations of Origin system
1963
1963 The Denominations of Controlled Origin (D.O.C) and Denominations of Controlled and Guaranteed Origin (D.O.C.G) system was born with the implementation of the first decree (DPR 930/1963) that codified and protected wines on the basis of their main organoleptic characteristics.
Vernaccia di San Gimignano was the first wine whose production was regulated to obtain the D.O.C., followed by other awards.
In the 80s’ there was the attribution of the first D.O.C.G, among which Brunello di Montalcino, Vino Nobile di Montepulciano and Barolo, which had already obtained the D.O.C in 1966.
1992
It is necessary to make changes to Law 930, introducing Typical Geographical Indications. The new law, 1964 of February 10, 1992 in addition to introducing the I.G.T, brings the novelty of a classification according to the criterion of “quality pyramid” with a subdivision of wines into three major categories.
D.O.C.G:, D.O.C. and I.G.T become the three main levels to which are added the generic “table wines” placed at the base of the pyramid itself, in contrast to the D.O.C.G. wines placed on the highest summit
2008
The European Community introduces some innovations regarding marketing (Reg479/2008). The reform project aims at simplify, creating two categories with geographical indication (Protected Designation of Origin and Protected Geographical Indication), more synthetically D.O.P and I.G.P and wines without Geographical Indication.
However, the Italian State has allowed and continues to allow the use of D.O.C.G, D.O.C and I.G.T that may appear on the label together with P.D.O. or P.G.I or alone.
Currently in Italy there are 341 DOC 119 IGT AND 78 DOCG.
